Privacy Policy

1. Definitions and Scope

1.1 Key Definitions

For purposes of this Policy, the following definitions apply:

• "Personal Information" means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household, including but not limited to names, addresses, email addresses, telephone numbers, payment information, IP addresses, device identifiers, and geolocation data.
• "Service Data" means information generated through your use of our Services, including booking records, service preferences, property access credentials, special instructions, crew notes, photo documentation, and quality assessments.
• "Aggregated Data" means information that has been de-identified or aggregated in such a manner that it can no longer reasonably be used to identify a specific individual. Aggregated Data is not considered Personal Information under this Policy.
• "Third-Party Service Providers" means entities engaged by the Company under written data processing agreements to perform specific functions on our behalf, including but not limited to payment processing, communications delivery, property data enrichment, cloud hosting, and analytics.
• "Processing" means any operation performed on Personal Information, whether automated or manual, including collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, alignment, combination, restriction, erasure, or destruction.

1.2 Scope of This Policy

This Policy applies to all Personal Information collected by the Company through the Platform, during the provision of Services, and through any other interaction between you and the Company. This Policy does not apply to information collected by third parties through websites or services linked from our Platform, and the Company bears no responsibility for the privacy practices of such third parties.

2. Information We Collect

2.1 Information You Provide Directly

We collect Personal Information that you voluntarily provide when you create an account, request a quote, book a service, communicate with us, or otherwise interact with our Platform. This includes:

• Identity Data: Legal name, email address, telephone number, mailing address, and account credentials.
• Service Address Data: Physical address of the property to be serviced, unit or suite number, gate codes, and related access information necessary for service delivery.
• Property Access Credentials: Keys, lockbox codes, alarm codes, smart lock access tokens, garage codes, building entry procedures, and any other information required to access the service location. This information is treated as Confidential Information under Section 13.2 of our Terms of Service.
• Payment Data: Credit card number, debit card number, billing address, and related financial information. All payment data is transmitted directly to and processed by our PCI DSS Level 1 compliant third-party payment processor via encrypted API connection. The Company does not receive, store, transmit, or have access to your full payment card numbers at any time. We retain only a tokenized reference, the card brand, the last four digits, expiration date, and billing address as necessary for transaction records, refund processing, and dispute resolution.
• Booking and Preference Data: Service type selections, scheduling preferences, cleaning frequency, special instructions, add-on service requests, property condition disclosures, and communication preferences.
• Communications: Records and content of emails, SMS/text messages, phone calls, chat messages, and other communications between you and the Company, including customer support interactions and feedback.

2.2 Information Collected from Third-Party Sources

To generate accurate service quotes, the Company utilizes third-party property data enrichment services that access publicly available property records maintained by county appraisal districts, tax assessor offices, and other governmental sources. When you provide a service address, we may automatically retrieve the following through secure application programming interfaces (APIs):

• Property square footage, lot size, and year built
• Number of bedrooms, bathrooms, and stories
• Property type classification (single-family, condominium, townhome, commercial, etc.)
• Other publicly recorded property characteristics relevant to service pricing

This data is derived exclusively from public records and is used solely for the purpose of generating accurate, property-specific service quotes. The third-party providers that supply this data are bound by written data processing agreements that restrict their use and retention of your information. You may request that we manually enter your property details instead by contacting us prior to booking.

2.3 Information Collected Automatically

When you access our Platform, we automatically collect certain technical and usage information through cookies, server logs, and similar technologies, including:

• Device and Browser Data: IP address, browser type and version, operating system, device type, screen resolution, language preferences, and unique device identifiers.
• Usage Data: Pages viewed, links clicked, features used, time and date of access, referring URL, session duration, and navigation patterns.
• Approximate Geolocation: Derived from your IP address for purposes of determining applicable tax jurisdiction and service area availability. We do not collect precise GPS-based location data without your explicit consent.
• Cookies and Tracking Identifiers: As further described in Section 10 of this Policy.

2.4 Information Generated During Service

In the course of performing Services, our crews may generate additional information including:

• Timestamped photographs of completed work (for short-term rental turnovers and move-out cleanings, as described in Section 13.3 of our Terms of Service)
• Pre-existing condition documentation and damage assessments
• Crew notes regarding property condition, access issues, or safety concerns
• Quality assurance records and inspection results

3. Legal Bases for Processing

We process your Personal Information under one or more of the following legal bases, as applicable:

3.1 Contractual Necessity

Processing that is necessary for the performance of our contract with you, including creating and managing your account, processing bookings, generating quotes, dispatching crews, processing payments, issuing refunds, and communicating regarding your scheduled services. Without this information, we are unable to provide the Services.

3.2 Consent

Processing based on your freely given, specific, informed, and unambiguous consent, including the receipt of promotional communications, participation in surveys or loyalty programs, and the use of non-essential cookies. You may withdraw consent at any time, as described in Section 9, without affecting the lawfulness of processing based on consent before its withdrawal.

3.3 Legitimate Business Interests

Processing that is necessary for the purposes of our legitimate interests, provided such interests are not overridden by your rights and freedoms. Our legitimate interests include improving our Services, ensuring network and information security, preventing fraud, enforcing our Terms of Service, conducting internal analytics, and administering our business operations. We conduct balancing tests to ensure our legitimate interests do not disproportionately impact your privacy rights.

3.4 Legal Obligation

Processing that is necessary for compliance with legal obligations to which the Company is subject, including tax reporting requirements under the Internal Revenue Code and Texas Tax Code, record-keeping obligations, responses to lawful subpoenas and court orders, and compliance with applicable state and federal regulations governing our business operations.

4. How We Use Your Information

4.1 Service Delivery and Fulfillment

• Processing, confirming, and fulfilling service bookings and related transactions
• Generating property-specific service quotes using property characteristics and condition data
• Dispatching cleaning crews and providing them with information necessary for service delivery, subject to the data minimization principles described in Section 6.2
• Calculating applicable sales tax based on service location jurisdiction
• Conducting post-service quality assurance, including photo documentation where applicable
• Processing deposits, final payments, refunds, and resolving billing disputes

4.2 Communications

• Sending transactional communications, including booking confirmations, service reminders, crew arrival notifications, completion notices, and payment receipts
• Responding to customer inquiries, support requests, complaints, and damage claims
• Delivering account-related notifications, including password resets, security alerts, and policy updates
• Sending promotional communications, seasonal offers, and referral rewards, solely where you have provided express opt-in consent

4.3 Business Operations and Improvement

• Analyzing usage patterns, service trends, and customer feedback to improve service quality and Platform functionality
• Developing new service offerings and features
• Conducting internal audits, training, and quality control
• Maintaining business records for operational, tax, and accounting purposes

4.4 Security, Fraud Prevention, and Legal Compliance

• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities
• Enforcing our Terms of Service, Policies and Procedures Manual, and other applicable agreements
• Protecting the rights, property, safety, and security of the Company, its employees, customers, and the public
• Complying with applicable laws, regulations, legal processes, and governmental requests
• Establishing, exercising, or defending legal claims

5. SMS/Text Messaging Consent and Disclosures

5.1 Consent

By providing your mobile telephone number and affirmatively opting in to receive text messages, you expressly consent to receive recurring automated and non-automated SMS/MMS messages from or on behalf of the Company at the telephone number provided. This consent is not a condition of purchase or use of our Services. You may book services through our website, email, or telephone without consenting to SMS communications.

5.2 Types of Messages

• Transactional Messages: Booking confirmations, service reminders, crew dispatch and estimated arrival notifications, service completion notices, payment receipts, and other messages directly related to the fulfillment of your booked services. You may receive approximately three (3) to eight (8) transactional messages per booking.
• Account and Security Messages: Phone number verification codes, password reset notifications, two-factor authentication codes, account security alerts, and other messages necessary for account administration and security.
• Promotional Messages (Separate Opt-In Required): Special offers, seasonal promotions, referral reward notifications, and other marketing communications. Promotional messages require a separate, express opt-in consent distinct from transactional message consent. Promotional messages will not exceed four (4) messages per calendar month.

5.3 Opt-Out and Revocation of Consent

You may revoke your consent to receive SMS messages at any time by: (a) replying STOP to any message received from us; (b) modifying your communication preferences in your account settings; or (c) contacting us at privacy@licketyclean.com. Upon receipt of your opt-out request, we will process the request within a commercially reasonable timeframe, generally within two (2) business days. Opting out of promotional messages does not affect your receipt of transactional messages related to active bookings. Opting out of all SMS messages may require alternative arrangements for service notifications.

5.4 Costs, Carriers, and Technical Requirements

Message and data rates may apply as determined by your wireless carrier. The Company does not impose any charges for SMS messages sent to you. Message frequency varies based on your service activity. Carriers are not liable for delayed or undelivered messages. For assistance, reply HELP to any message or contact us at the email address above.

5.5 Third-Party Messaging Infrastructure

SMS and MMS messages are transmitted through a third-party cloud communications platform pursuant to a written data processing agreement. The third-party provider processes your mobile telephone number and message content solely for the purpose of message delivery and is contractually prohibited from using your information for any other purpose, including marketing or data aggregation. The third-party provider maintains its own privacy policy governing its handling of data, which is independent of this Policy.

6. Disclosure of Information to Third Parties

6.1 General Principle

The Company does not sell, rent, lease, or trade your Personal Information to any third party for monetary or other valuable consideration. We do not share your Personal Information for cross-context behavioral advertising purposes. We disclose Personal Information only in the limited circumstances described in this Section, and only to the minimum extent necessary to achieve the stated purpose.

6.2 Service Providers and Data Processors

We engage Third-Party Service Providers to perform specific business functions on our behalf. These providers are contractually bound by written data processing agreements that: (a) limit their use of Personal Information to the specific services performed for the Company; (b) prohibit them from selling, retaining, using, or disclosing Personal Information for any purpose other than performing the contracted services; (c) require them to implement and maintain reasonable security measures; and (d) require them to promptly notify us of any data breach affecting your information. Our categories of service providers include:

• Payment Processing: A PCI DSS Level 1 compliant third-party payment processor that receives your payment card data directly via encrypted connection, processes transactions, manages recurring billing, and facilitates refund processing. Your full payment card numbers are transmitted directly to and stored exclusively by this processor and are never accessible to the Company.
• Communications Infrastructure: Third-party providers that deliver SMS/MMS messages, email communications, and push notifications on our behalf, as further described in Section 5.5.
• Property Data Enrichment: Third-party providers that retrieve publicly available property records from governmental databases via API to support accurate quote generation, as further described in Section 2.2.
• Cloud Infrastructure and Hosting: Third-party cloud service providers that host and maintain our Platform, databases, and related infrastructure.
• Analytics and Performance Monitoring: Third-party providers that process aggregated and anonymized usage data to help us understand Platform performance and user behavior.

6.3 Cleaning Crew Personnel

In connection with the performance of Services, our cleaning crew members receive limited operational information strictly necessary for service delivery, including: your name, service address, service type, special instructions, and property access credentials. Crew members do not receive your email address, telephone number, payment information, or account details. All crew members are bound by written confidentiality and non-disclosure agreements that prohibit the unauthorized use, retention, or disclosure of customer information. Property access credentials are provided to crew members on a per-assignment basis and are not retained after service completion.

6.4 Legal and Regulatory Disclosures

We may disclose your Personal Information without your consent where we have a good-faith belief that such disclosure is necessary to: (a) comply with applicable law, regulation, legal process, or enforceable governmental request, including subpoenas, court orders, and search warrants; (b) enforce our Terms of Service and other applicable agreements, including investigation of potential violations; (c) detect, prevent, or address fraud, security issues, or technical problems; (d) protect the rights, property, safety, or security of the Company, our employees, our customers, or the public, as required or permitted by law; or (e) respond to an emergency involving danger of death or serious physical injury to any person.

6.5 Business Transfers and Corporate Transactions

In the event of a merger, acquisition, reorganization, bankruptcy, dissolution, sale of all or substantially all of the Company's assets, or other corporate transaction, your Personal Information may be transferred to the acquiring or surviving entity as part of the transaction. In such event, we will provide notice to you by email and/or a prominent notice on our Platform, and will use reasonable efforts to ensure that the acquiring entity honors the commitments set forth in this Policy, or will notify you before your Personal Information becomes subject to a materially different privacy policy and provide you with the opportunity to delete your data prior to the transfer.

6.6 With Your Consent

We may disclose your Personal Information for purposes not described in this Policy with your express, informed consent.

7. Data Security Measures

7.1 Technical Safeguards

The Company implements and maintains commercially reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, use, alteration, disclosure, or destruction, including:

• Encryption in Transit: All data transmitted between your device and our servers is protected using Transport Layer Security (TLS) encryption protocols.
• Encryption at Rest: Sensitive Personal Information stored in our databases, including property access credentials, is encrypted using AES-256 encryption or equivalent industry-standard algorithms.
• Payment Card Security: The Company is not a payment card data custodian. All payment card data is processed and stored exclusively by our PCI DSS Level 1 compliant third-party payment processor. The Company does not receive, process, store, or transmit full payment card numbers.
• Access Controls: Access to Personal Information is restricted to authorized personnel on a need-to-know basis, with role-based access controls, unique user credentials, and multi-factor authentication for administrative access. All access to Personal Information is logged and monitored.
• Infrastructure Security: Our Platform is hosted on secured cloud infrastructure with network firewalls, intrusion detection and prevention systems, automated vulnerability scanning, and regular security patching.

7.2 Organizational Safeguards

• All employees and contractors who access Personal Information are subject to written confidentiality agreements and receive privacy and security training upon hire and on an annual basis.
• We conduct periodic risk assessments and security audits of our systems and processes.
• Third-Party Service Providers are evaluated for security practices prior to engagement and are contractually required to maintain appropriate safeguards.

7.3 Breach Notification

In the event of a security breach involving your Personal Information, the Company will notify affected individuals and applicable regulatory authorities in accordance with the Texas Identity Theft Enforcement and Protection Act (Tex. Bus. & Com. Code § 521.053) and any other applicable breach notification laws. Notification will be provided without unreasonable delay and in no event later than sixty (60) days after discovery of the breach, unless a shorter timeframe is required by applicable law or a law enforcement agency determines that notification would impede a criminal investigation.

7.4 No Guarantee of Absolute Security

While we implement commercially reasonable safeguards, no method of electronic transmission or storage is completely secure. The Company cannot and does not guarantee the absolute security of your Personal Information. You acknowledge that you provide Personal Information at your own risk and that the Company shall not be liable for any unauthorized access, use, or disclosure of your Personal Information that occurs despite the implementation of commercially reasonable security measures.

8. Data Retention and Disposal

8.1 Retention Periods

We retain your Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods are as follows:

• Active Account Data: Retained for the duration of your active account relationship with the Company.
• Booking and Transaction Records: Seven (7) years from the date of the transaction, as required for compliance with Internal Revenue Service record-keeping requirements and the Texas Tax Code.
• Payment Records: Seven (7) years from the date of the transaction (excluding full payment card numbers, which are never stored by the Company).
• Communication Records: Two (2) years from the date of communication, unless a longer period is required to resolve an active dispute or legal matter.
• Photo Documentation: Ninety (90) days from the date of service, after which photos are permanently deleted unless they are relevant to an active dispute or claim.
• Property Access Credentials: Deleted promptly upon your request, account closure, or termination of the service relationship, and in no event retained longer than thirty (30) days after the last completed service.

8.2 Inactive Accounts

If your account has been inactive for a period of three (3) consecutive years (no completed bookings), we will attempt to contact you via email to offer the opportunity to reactivate or close your account. If we do not receive a response within thirty (30) days of such notice, we will either anonymize or permanently delete your Personal Information, subject to any overriding legal retention requirements.

8.3 Data Disposal

When Personal Information is no longer required for the purposes described in this Policy or applicable retention requirements, it is permanently deleted or irreversibly anonymized using industry-standard methods. Physical records, if any, are cross-cut shredded.

9. Your Rights and Choices

9.1 Right of Access

You have the right to request a copy of the Personal Information we hold about you. Upon receipt of a verifiable request, we will provide your information in a commonly used, machine-readable format within thirty (30) days. We may extend this period by an additional thirty (30) days where reasonably necessary, with notice to you of the extension and the reasons therefor.

9.2 Right of Correction

You have the right to request correction of inaccurate or incomplete Personal Information. You may update certain information directly through your account settings, or you may submit a correction request by contacting us. We will process corrections within ten (10) business days and will notify relevant Third-Party Service Providers of the correction where applicable.

9.3 Right of Deletion

You have the right to request the deletion of your Personal Information. Upon receipt of a verifiable deletion request, we will delete your Personal Information within thirty (30) days, except to the extent that retention is: (a) required by applicable law, regulation, or legal obligation; (b) necessary to complete a transaction or provide a service you requested; (c) necessary to detect, prevent, or investigate security incidents or fraud; (d) necessary to exercise or defend legal claims; or (e) necessary for the Company's internal operations that are reasonably aligned with your expectations. Deleting your account will result in the cancellation of any upcoming service bookings.

9.4 Right to Opt Out of Promotional Communications

• Email: You may opt out of promotional emails at any time by clicking the "unsubscribe" link contained in any promotional email, or by contacting us directly.
• SMS: You may opt out of promotional text messages by replying STOP to any promotional text message, or by modifying your preferences in your account settings.

Opting out of promotional communications will not affect your receipt of transactional communications directly related to your account and active bookings, including booking confirmations, service reminders, crew notifications, and payment receipts.

9.5 Do Not Track Signals

Our Platform does not currently respond to "Do Not Track" (DNT) browser signals, as no uniform standard for processing such signals has been established. You may manage cookies and tracking technologies as described in Section 10.

9.6 Non-Discrimination

We will not discriminate against you for exercising any of the rights described in this Section. Specifically, we will not deny you services, charge you different prices or rates, provide you with a different level or quality of services, or suggest that you will receive a different level of service as a result of exercising your privacy rights.

9.7 Verification and Authorized Agents

To protect your privacy, we must verify your identity before processing access, correction, or deletion requests. Verification may require you to provide information matching what we have on file. You may designate an authorized agent to submit a request on your behalf, provided that you furnish the agent with written authorization and we are able to verify your identity.

9.8 How to Submit a Request

To exercise any of the rights described in this Section, contact us at privacy@licketyclean.com or by mail at the address provided in Section 15. We will acknowledge receipt of your request within ten (10) business days.

10. Cookies, Tracking Technologies, and Analytics

10.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the operation of our Platform, including session management, authentication, security, and booking functionality. These cookies cannot be disabled as they are essential to the provision of our Services.
• Analytics and Performance Cookies: Collect aggregated, anonymized data about how visitors interact with our Platform, including pages visited, session duration, and traffic sources. This data is used to improve Platform performance and user experience.
• Functional and Preference Cookies: Remember your preferences and settings (such as service type selections, saved addresses, and display preferences) to provide a personalized experience.

10.2 Managing Cookies

You may control and manage cookies through your browser settings. Most browsers allow you to view, block, or delete cookies. Please note that disabling strictly necessary cookies may impair the functionality of our Platform, including the ability to log in, complete bookings, or maintain session state. For information on managing cookies in your specific browser, consult your browser's help documentation.

10.3 Third-Party Analytics

We may use third-party analytics services to collect and analyze usage data. These services may use cookies and similar technologies to collect information about your use of our Platform and report trends to us. The information collected by third-party analytics providers is typically aggregated and does not identify individual users. These third-party providers maintain their own privacy policies, which govern their use of data independently of this Policy.

11. Children's Privacy

Our Platform and Services are not directed to, and we do not knowingly collect Personal Information from, individuals under the age of eighteen (18). If you are under the age of eighteen (18), you may not create an account, book services, or otherwise provide Personal Information through our Platform. If we become aware that we have inadvertently collected Personal Information from an individual under the age of eighteen (18), we will take prompt steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us immediately at privacy@licketyclean.com so that we can take appropriate action.

12. International Data Considerations

Our Platform and Services are operated from and directed to users in the United States. If you access our Platform from outside the United States, please be aware that your Personal Information will be transferred to, stored, and processed in the United States, where our servers and databases are located and operated. The data protection laws of the United States may differ from those of your jurisdiction. By using our Platform or Services, you expressly consent to the transfer and processing of your Personal Information in the United States. The Company makes no representation that the Platform or Services are appropriate or available for use in any jurisdiction other than the United States.

13. Changes to This Policy

The Company reserves the right to modify this Policy at any time, at its sole discretion. When we make material changes to this Policy, we will:

• Update the "Last Updated" date at the top of this page
• Provide notice to registered users via email to the address associated with your account
• Display a prominent notice on our Platform for a minimum of thirty (30) days

Your continued use of our Platform or Services following the posting of a revised Policy and the expiration of the notice period constitutes your acceptance of the revised Policy. If you do not agree to the modified Policy, you must discontinue use of our Platform and Services and may request deletion of your account and associated Personal Information pursuant to Section 9.3.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO ANY BREACH OF THIS POLICY OR ANY UNAUTHORIZED ACCESS TO, USE OF, OR DISCLOSURE OF YOUR PERSONAL INFORMATION, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, OR OTHER INTANGIBLE LOSSES, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THE COMPANY'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THIS POLICY SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT PAID BY YOU TO THE COMPANY FOR SERVICES DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) FIVE HUNDRED DOLLARS ($500.00).

The limitations in this Section reflect the allocation of risk between the parties and are an essential element of the basis of the bargain between you and the Company. The Company would not provide the Services without these limitations. Nothing in this Section shall exclude or limit liability that cannot be excluded or limited under applicable law.

15. Contact Information and Dispute Resolution

15.1 Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:

We will acknowledge receipt of all privacy inquiries within ten (10) business days and will respond substantively within thirty (30) days.

15.2 Dispute Resolution

Any dispute arising out of or relating to this Privacy Policy shall be subject to the dispute resolution provisions set forth in Section 11 of our Terms of Service, including the binding arbitration and class action waiver provisions contained therein.

15.3 Governing Law

This Policy shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles. For any claims not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Travis County, Texas.